Sales of soda have been dropping as customers look for healthier beverage alternatives. Coca-Cola has added diet sodas, flavoured waters, teas, and even milk to its product lines.
None of these alone has provided the sales boost the company needs. But, a new joint venture, might bring Coke back to its old position as a leader.
The beverage giant is in talks with Aurora Cannabis, a Canadian marijuana grower. Coke is weighing the possibilities of using the non-psychoactive compound in marijuana-CBD oil-in a “functional wellness beverage”. The CBD concoction would not get consumers high but would help relieve pain.
The irony is that the original soda was developed by Confederate Colonel John Pemberton, a veteran wounded in the Civil War who had become addicted to morphine. The original recipe combined extract from the coca leaf with caffeine from the kola nut. In some vague way, history does repeat itself. Even more ironic is the fact that marijuana is now being looked at as more healthy than Coca-Cola.
Written by Margaret Pendleton & published with permission.
Featured Image by Don Daskalo on Unsplash
2 thoughts on “I’d like to buy the world a toke.”
This will be interesting
Indeed. All of a sudden cannabis is legal and cooperations are getting into the game.
You must log in to post a comment.